Current engine proof / HVAC example
See every call before you buy the audit.
Nine fictional source rows run through the same production audit engine used for delivery. This is not a client result, case study, or performance claim.
SYNTHETIC ANNOTATED OUTPUT
Eight terms. Conservative decisions.
“Candidate” means review as an exact-match negative. It never means an automatic account change.
| Search term / engine reason | Decision | Spend | Clicks | Conv. |
|---|---|---|---|---|
| emergency furnace repairMatches protected term: emergency furnace repair | Protected | $84.00 | 7 | 0 |
| furnace repair fort wayneRecorded conversion; do not exclude automatically | Converted · protected | $62.00 | 5 | 2 |
| air conditioner making noiseMeaning is not objectively classifiable; review high non-converting activity | Review | $41.20 | 9 | 0 |
| furnace repair jobsemployment:jobs; zero conversions; at least $50 spend or 3 clicks | Candidate | $30.75 | 5 | 0 |
| free hvac trainingeducation:training; zero conversions; at least $50 spend or 3 clicks | Candidate | $28.40 | 4 | 0 |
| hvac maintenance costService-seeking or quote intent is present: cost | Protected | $18.75 | 4 | 0 |
| yerington heating reviewsMatches protected term: yerington heating | Protected | $12.00 | 3 | 0 |
| ac repair coursePossible non-service intent is below the immutable floor of 3 clicks or $50 spend | Review | $11.00 | 2 | 0 |
Protected and converted terms are never proposed as negatives. Ambiguous activity stays in human review. No savings, performance, conversion, or platform outcome is guaranteed.
02 / TWO-MINUTE WALKTHROUGH
Read the output like an operator—not a promise.
- 00:00–00:40Check the evidence
Start with the source-row count, normalized terms, spend, clicks, and conversions. These values describe the supplied export only.
- 00:40–01:20Separate candidates from uncertainty
Exact-negative candidates are review items. Ambiguous, protected, and converted terms remain outside any automatic action.
- 01:20–02:00Make the human decision
Compare each reason with your services, locations, brand rules, and exclusions before changing an advertising account.
03 / WHAT THE $75 AUDIT DELIVERS
Two artifacts. One decision-ready review.
Delivery is due within one business day after valid intake: one readable, in-scope Search terms CSV plus the required business context.
- 01Prioritized findings brief
Material candidates, ambiguous terms, context, and method boundaries.
Download this synthetic brief - 02Annotated review CSV
Every normalized term with spend, clicks, conversions, reason, and status.
Download this synthetic CSV
04 / CONTROL STAYS WITH YOU
No login. No access. No campaign changes.
You provide one exported report—not Google Ads credentials. Yerington Works returns decision support for your review and does not alter bids, budgets, keywords, targeting, or any advertising account.
05 / RUN YOUR OWN EXPORT
Turn one Search terms report into a review queue.
$75 fixed scope. One business day after valid intake. No account access and no account changes.
Start audit · $75Review the service terms before purchase.